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Vauxhall and Twitter Partner to Send Personalised Messages from Soccer Players to Fans
“In a UK first, we worked with MySocialDatabase to create hyper-targeted audiences of football fans for a personalised campaign from Vauxhall” said Ted Littledale, technical program manager, brand strategy at Twitter.
“By analysing the follower graphs of Twitter users we were able to find the true football fanatics on the platform. Custom audiences of these fans were then uploaded to the ads platform so Vauxhall could serve them this amazing personalised content from their heroes.”