Language porn in The Netherlands

What’s it like to be a relatively small Twitter business based in The Netherlands and making hyper targeting groups in any language? Exciting!

Imagine you want to expand your business in Japan via sponsored social media ads. Your goal is to reach frequent travellers in this country. How would you find them in a language that you don’t understand? Or maybe you want to reach target groups with an Indian background in the UK. Where do you start?

The team of MySocialDatabase can operate on a worldwide scale because it can execute a savvy translation exercise in its enriched database.

The sudoku tactics
Filling in a Sudoku means you first have to see the missing connections and then make the essential combinations. You’ll get there step by step. That’s exactly what we do.

By translating all the accounts in our database containing content in the Japanese language the Japanese frequent travellers could be found. And these travellers were subsequently ‘translated’ into tailored audiences through a series of algorithms and a number of other important consecutive selection steps.

Another example of getting a Sudoku completed – we can’t understand Arabic, but very recently we delivered successfully 140 target groups in the UAE.

We could target the Indian community in the UK by first mapping all surnames with its origins from India. In the next steps of selecting data we traced their online behaviour and found out who followed whom and so on.

No language challenge
Getting the language is not the problem. Getting the right order in combining big data is the key in reaching your premium audiences. Our cases mentioned above demonstrate that creating campaigns with impact in new markets with a language you can’t speak nor read isn’t farfetched at all.

So, are you ready to qualify your business for engaging with new foreign markets?